Since the inception of Ausynax, our purpose has been to cultivate a brand that reflected the values of clean, ethical, and inclusive beauty.

To us, Ausynax is more than just quality products and a conscious ethos. It's about a human connection. At its heart, there is a well-considered functional approach in both processes and products. We are an independent, self-funded, and operated company. We believe that sustainability not only sustainable, luxurious, and backed by cutting-edge science. We are confident you love using our products as much as we love making them.

At Ausynax, we are visionaries who see possibilities no one else had imagined. Our special world of “all things beauty, all in one place” immediately connects with our beauty lovers and how they shop in our stores and online. And it forever changed the game.

By celebrating the meaningful role beauty plays in our lives, redefining how beauty is portrayed, and increasing support of trailblazing causes, we’ll bring new possibilities to life and drive a more meaningful purpose for our brand, our company, and our guests. Together, we will change what beauty means to the world.